Can we hide from Ai?

Brand identity, Website, Packaging

2022

Can we hide from Ai?

Brand identity, Website, Packaging

2022

Can we hide from Ai?

Brand identity, Website, Packaging

2022

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The Problem

The Problem

The Problem

See the full project booklet here

In today’s rapidly evolving digital landscape, privacy has emerged as a critical concern. As technology continues to advance, our lives have become increasingly intertwined with digital platforms, creating new opportunities and challenges. With the rise of AI facial detection and recognition technologies, protecting personal information has become more crucial than ever. This project focuses on two key aspects of privacy: personal and social.

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Proposed solution

Proposed solution

Proposed solution

In essence no we can't hide from Ai and it's only getting better.


Physical: Reflecting upon the specific scenarios discussed, it’s evident that targeted use-cases for AI-evasive clothing can lead to both beneficial and potentially harmful outcomes. However, the broader vision of integrating such technology into everyday attire emerges as a more universally advantageous approach. By designing clothing that is not only functional in its ability to avoid AI detection but also aesthetically pleasing and suitable for daily wear, we cater to individuals who value their privacy in an increasingly surveilled world.


Social: Users can upload a photo of their own pet. Initially, the system will identify the type of pet in the image. The image is then subjected to an adversarial attack. Following this, the secondary model attempts to identify the altered image. Experience firsthand how these attacks can confound even the most advanced AI and see if it can still recognise your pet after the transformation!


I go into way more detail in the project book and in the posters pictured!

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